🎓 Course: Dual Business Model Development

Track: FSBO → Integration Courses
Level: Advanced
Value Pricing: Regular $497 | Sale $597
Format: Expert-led videos, business model templates, case studies, and strategic worksheets

📘 Course Description

Running one real estate strategy is challenging. Running two in harmony — like FSBO and Subject-To — requires systems, structure, and foresight. This course teaches you how to design and manage a dual business model that integrates seller-direct acquisitions (FSBO) with creative financing (Subject-To). You’ll learn how to balance resources, avoid bottlenecks, and build scalable systems that keep both pipelines profitable.

🧭 Learning Outcomes

By the end of this course, you will:

• Understand the advantages and risks of operating dual strategies
• Build an organizational structure that supports both FSBO and Subject-To
• Create shared marketing & lead pipelines without confusion
• Implement dual financial tracking to know which model is most profitable
• Develop a scaling roadmap for long-term business sustainability

📂 Module Outline

Module 1: The Case for Dual Models

• Lesson 1: Why Most Investors Fail at Scaling Beyond One Strategy
• Lesson 2: Synergies Between FSBO & Subject-To
• Lesson 3: When to Add a Second Strategy

Module 2: Organizational Design

• Lesson 4: Structuring Your Business for Dual Focus
• Lesson 5: Hiring & Delegating Roles Across Strategies
• Lesson 6: Tech Stack Integration (CRM, Marketing, Accounting)

Module 3: Financial Systems

• Lesson 7: Tracking Profitability by Strategy
• Lesson 8: Allocating Capital & Reserves
• Lesson 9: Risk Management for Dual Models

Module 4: Marketing & Pipeline Management

• Lesson 10: Unified Seller Outreach Without Confusion
• Lesson 11: Deal Filtering: FSBO vs. Subject-To Pathways
• Lesson 12: Scaling Lead Flow Across Two Models

Module 5: Advanced Strategy

• Lesson 13: Transitioning Deals Between Models
• Lesson 14: Partnering or Outsourcing in Dual Systems
• Lesson 15: Scaling to Multi-Market Expansion

📑 Resources & Templates

• Dual Business Model Canvas (printable worksheet)
• FSBO vs. Subject-To Deal Filter Flowchart
• Financial Tracking Spreadsheet (dual strategy P&L)
• Hiring Blueprint for Dual Strategy Teams

🎤 Case Study

“How We Balanced a 40-Deal Pipeline Across FSBO and Subject-To Without Burning Out”
– Detailed look at processes, systems, and outcomes.

📝 Final Quiz & Certification

• 20-question multiple choice quiz
• Short scenario analysis: “Which model fits this deal?”
• Certificate: OBP-1™ Verified Dual Business Model Specialist